Navigating Digital Transformationwith Strategic Insight

Empowering Businesses Through Innovative Product Management

With a proven track record at Ericsson as transformation leader and as consultant for multiple tech startups, I lead teams to deliver impactful digital strategies and e-commerce solutions that drive business growth.

15+
Years Experience
50+
Projects Delivered
4
Major Companies

About Me

Transforming Ideas into Digital Success

I'm Diego Chedufau, a seasoned professional leading transformations in Product Management, Digital Strategy, and E-commerce implementations. With over a decade of experience, I specialize in bridging the gap between innovative technology and strategic business outcomes.

My passion lies at the intersection of sales and product development, where I drive digital transformations, automation initiatives, and delivery pipelines that create measurable impact. I believe in the power of strategic thinking combined with hands-on execution to deliver solutions that not only meet today's needs but anticipate tomorrow's opportunities.

Currently serving as Head of Software Delivery and Product Support Transformation at Ericsson and Chief Product Officer at Toldy, I lead cross-functional teams to implement cutting-edge solutions that drive business growth and operational excellence.

Languages

Spanish
Native
English
Fluent
Italian
Basic

Core Competencies

Product Strategy
Digital Transformation
E-commerce Implementation
DevSecOps
Strategic Planning
Innovation Leadership

Key Achievements

Led DevSecOps transformation initiatives at Ericsson, introducing strategic roadmaps that improved delivery efficiency

Successfully launched B2C and B2B products at Toldy, driving significant market expansion

Developed test automation tools that reduced test execution time by 90%, revolutionizing software delivery pipelines

Expertise in multiple e-commerce platforms including Shopify, Magento, WooCommerce, and custom React implementations

Professional Experience

A proven track record of driving digital transformation and product innovation across leading technology companies

Head of Software Delivery and Product Support Transformation

Ericsson
Madrid, Spain
03/2023 - PresentFull-time

Leading comprehensive DevSecOps transformation initiatives across the organization.

CTO as a Service

Eumedical
Madrid, Spain
04/2025 - 08/2025Contract/Consulting

Developed tech strategy and led AI-based platform development for video consultation platform.

CTO as a Service

Dreams USA
Madrid, Spain
01/2022 - PresentContract/Consulting

Designed and built Sonny Angel's ecommerce platform unifying B2C storefront and B2B wholesale in a scalable ecosystem.

90%
Test Execution Time Reduction
60%
Deployment Time Improvement
40%
User Engagement Increase

Education & Certifications

Continuous learning and professional development to stay at the forefront of technology and business strategy

Academic Background

Master in Environmental Management

ITBA (Instituto Tecnológico de Buenos Aires)

2015 - 2017
Master's Degree

Advanced studies in environmental management with focus on sustainable business practices and environmental impact assessment.

Key Areas of Study:
  • Specialized in sustainable business practices
  • Environmental impact assessment methodologies
  • Corporate sustainability strategies
  • Regulatory compliance and environmental law

Electronic Engineer

ITBA (Instituto Tecnológico de Buenos Aires)

2008 - 2013
Bachelor's Degree

Comprehensive engineering education with strong foundation in electronics, systems design, and technical problem-solving.

Key Areas of Study:
  • Electronics and systems design
  • Digital signal processing
  • Control systems and automation
  • Project management and technical leadership

Professional Certifications

AWS Certified AI Practitioner

Amazon Web Services (AWS)

Dec 2024 - Dec 2027
Cloud & AI

Comprehensive certification in AWS AI services, machine learning fundamentals, and AI implementation strategies.

Skills Acquired:
AWS AI ServicesMachine LearningAI StrategyCloud Computing

AWS Certified AI Practitioner Early Adopter

Amazon Web Services (AWS)

Dec 2024
Cloud & AI

Early adopter certification recognizing expertise in emerging AWS AI technologies and services.

Skills Acquired:
AWS AI Beta ServicesEarly Technology AdoptionAI InnovationCloud Architecture

Introduction to FinOps

FinOps Foundation

Oct 2024
Financial Operations

Certification in cloud financial management practices, cost optimization, and FinOps methodologies.

Skills Acquired:
Cloud Cost ManagementFinancial OperationsCost OptimizationBudget Planning

LFS169: Introduction to GitOps

The Linux Foundation

Mar 2024
DevOps & Infrastructure

Comprehensive training in GitOps principles, continuous deployment, and infrastructure as code.

Skills Acquired:
GitOpsInfrastructure as CodeContinuous DeploymentKubernetes

Introduction to Generative AI

Google Cloud Skills Boost

Jul 2023
AI & Machine Learning

Foundational certification in generative AI concepts, applications, and Google Cloud AI services.

Skills Acquired:
Generative AIGoogle Cloud AIAI ApplicationsMachine Learning

High Performing Product Management

tolpagorni thoughts AB

Mar 2023
Product Management

Advanced certification in high-performance product management methodologies and leadership.

Skills Acquired:
Product ManagementPerformance OptimizationTeam LeadershipStrategic Planning

BCSS Cloud Fundamental Level

Ericsson

Jul 2023
Cloud & Telecommunications

Ericsson's cloud fundamentals certification covering telecom cloud infrastructure and services.

Skills Acquired:
Cloud InfrastructureTelecommunicationsNetwork Architecture5G Technology

SET2WIN Sales Foundation 5G Core

Ericsson

Sep 2020
Sales & Technology

Specialized certification in 5G core network technologies and strategic sales methodologies.

Skills Acquired:
5G TechnologyNetwork CoreTechnical SalesTelecommunications

SET2WIN Sales Foundation Challenger Mindset

Ericsson

Sep 2020
Sales & Leadership

Advanced sales methodology certification focusing on challenger selling and strategic thinking.

Skills Acquired:
Challenger SellingStrategic SalesMindset DevelopmentClient Engagement
2
Advanced Degrees
9+
Professional Certifications
15+
Years of Learning
100%
Commitment to Growth

Let's Connect

Ready to drive your next digital transformation project forward? Let's discuss how we can work together.

Get in Touch

I'm always interested in discussing new opportunities, whether it's consulting on digital transformation initiatives, product management challenges, or exploring full-time leadership roles. Let's start a conversation about how I can help drive your business forward.

Location
Madrid, Spain
Available for
Consulting & Teaching
Email
dchedufa@gmail.com
LinkedIn
linkedin.com/in/dchedufa

Quick Actions

Current Availability

Open to consulting opportunities and strategic leadership roles. Currently based in Madrid with flexibility for remote collaboration.

Consulting AvailableRemote FriendlyLeadership Roles

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